← All open roles

Social Media · Open role

Social Media Manager

ผู้จัดการโซเชียลมีเดีย

Apply for this role

End-to-end owner of the content engine across all Be Fit with Jess accounts.

Role Overview

The Social Media Manager is the end-to-end owner of the content engine across all Be Fit with Jess accounts. This is a senior, hands-on team lead role, not a desk-bound position. You will translate strategic direction into content that grows and converts the owned audience, while managing a lean production team of editors and a designer.

You own the full content calendar, production management, community, and funnel accountability across 4 sub-brands and 5 platforms (Instagram, TikTok, Facebook, YouTube, Podcast).

Key Responsibilities

Strategy & Planning

  • Translate monthly brand priorities into a full content calendar across 4 sub-brands and 5 platforms
  • Maintain the calendar at least 2 weeks ahead at all times; brief and traffic work to the team
  • Analyse platform trends, competitor activity, and audience insight to proactively propose new content directions

Production Management

  • Direct and shoot content on location; this role is production-capable, not desk-bound
  • Manage the team day-to-day: 2 video editors and 1 graphic designer
  • Review all content against brief before publishing to ensure quality and brand consistency
  • Own production of statics, carousels, thumbnails, and video across all platforms

Publishing & Community

  • Schedule and publish across all platforms
  • Own community management: comments, DMs, and inbox
  • Surface audience insights and brand signals for strategy input

Performance & Optimisation

  • Deliver a weekly performance read: what worked, what didn’t, and what changes next
  • Propose and test new content formats or experiments each month
  • Track organic social-driven LINE OA adds and app installs as primary commercial indicators

Team Leadership

  • Execute the monthly plan with a high degree of independence
  • Performance-manage editors and designer against clear output standards
  • Document content frameworks to ensure the system is not person-dependent

Qualifications

Required

  • 3+ years in social media management, content marketing, or digital media with proven ownership of a multi-platform content calendar
  • Fluent Bilingual (Thai / English); possessing excellent communication skills with the ability to brief and caption flawlessly in both languages.
  • Hands-on production capability: comfortable directing and shooting on location
  • Deep platform fluency across Instagram, TikTok, Facebook, and YouTube; understands algorithm mechanics, not just how to post
  • People management experience: has managed or directed junior creatives or editors
  • Analytical: reads platform data, draws insight, and adjusts strategy
  • Self-starting and independent: operates on direction, escalates the right things, and solves the rest
  • Bilingual (Thai / English); able to brief and caption in both languages

Preferred

  • Background in wellness, fitness, health, or lifestyle content
  • Experience managing multi-brand or multi-account social presence simultaneously
  • Familiarity with LINE OA, podcast production workflows, or YouTube long-form content
  • Basic understanding of performance marketing mechanics (Meta / TikTok Ads)
  • Experience working with or directing scriptwriters / caption writers

Deliverables

  • Monthly content calendar maintained at least 2 weeks ahead, briefed across the team
  • Weekly performance read: what moved, what didn’t, what changes next
  • Monthly scorecard review with experiment learnings documented
  • Consistent team output: editors and designer meeting weekly targets and deadlines
  • Documented content frameworks in partnership with the scriptwriter

KPIs

  • Content delivery vs. committed monthly plan
  • Follower and subscriber growth across IG, TikTok, and YouTube
  • Engagement rate and Save + Share rate (IG & TikTok)
  • Organic social-driven LINE OA adds and app installs
  • Content quality: passing brief without rework
  • Proactivity: new content formats proposed and tested each month
  • Team independence: monthly plan executed without escalation